Q1. 婚姻情況?(單選題)
Q2. 性別(單選題)
Q3. 您家庭每月平均收入:(單選題)
Q4. 您的性別是? What is your gender?(單選題)
男 Male
女 Female
Q5. 您的年齡處在? What age stage do you in?(單選題)
0-19
20-29
30-40
其他 Other
Q6. 您一月會(huì)購(gòu)買幾次薯片? How many times do you buy potatochips in a month?(單選題)
1-3
4-6
更多 More
幾乎不買 Hardly ever
Q7. 您一個(gè)月的可支配收入是多少? What's your disposable income in a month?(單選題)
2000及以下 Under 2k
2001-4000
4001-6000
6001及以上 6.001k and above
Q8. 您現(xiàn)在所居住的城市是? The city where you live now is?(填空題)
Q9. 您最愛(ài)的薯片口味是? What's your favorite chip flavor?(單選題)
原味 Classic
番茄 Tomato
黃瓜 Cucumber
燒烤 BBQ
其他 Other
Q10. 您能接受最高的價(jià)格是? Which is the highest price you can accept?(單選題)
A. 0-5
B. 6-10
C. 11-15
D. 16-20
E. 20+
Q11. 您更愿意選擇樂(lè)事還是可比克? Would you rather have Lay's or Copicop?(單選題)
樂(lè)事 Lay's
可比克 Copico
Q12. 您愿意選擇樂(lè)事而非可比克的主要理由是: Your main reason for choosing Walkers over Copico is:(多選題)
價(jià)格 Price
口味 Taste
包裝 Packeging
廣告 AD
卡路里 Calories
品牌本身 Only brand
Q13. 您愿意選擇可比克而非樂(lè)事的主要理由是: Your main reason for choosing Copico over Walkers is:(多選題)
價(jià)格 Price
包裝 Packaging
口味 Tasta
廣告 AD
卡路里 Calories
品牌本身 Only brand
Q14. 您對(duì)樂(lè)事的營(yíng)銷方式有什么建議嗎?/您更希望樂(lè)事未來(lái)有怎樣的營(yíng)銷方式? Do you have any suggestions for the way Walkers marketing?/What kind of marketing method would you prefer for Walkers in the future?(填空題)
Q15. 您對(duì)可比克的營(yíng)銷方式有什么建議嗎?/您更希望可比克未來(lái)有怎樣的營(yíng)銷方式? Do you have any suggestions for the way Copici marketing?/What kind of marketing method would you prefer for Copico in the future?(填空題)